LEVI’S® X NEW BALANCE
Levi’s® Teams Up with New Balance for A Made-in-the-USA Sneaker This Year
Levi’s® and New Balance are two brands that have a lot in common. Both are historic American companies founded near the turn of the 20th century. Both were founded on the premise of finding a solution to a problem—insoles for New Balance, durable coveralls for Levi’s®. And both have iconic products with 500 in the name—the 574 sneaker for New Balance and the 501® jean for Levi’s®. So, it made sense that these two great American brands would finally come together on a collaboration.
This year Levi’s® and New Balance have teamed up to create a special edition Levi’s® x New Balance 1300 sneaker. Celebrating the traditional NB 1300 silhouette—which this year celebrates its 35th anniversary—the shoe is constructed using a combination of Levi’s® back patch-coloured suede and deadstock White Oak XX52 denim, which was provided by Levi’s® from their limited stockpile. The White Oak Mill, which closed its doors at the end of 2017, was one of the last manufacturers to produce selvedge denim in the US. And the New Balance 1300 is manufactured in Skowhegan, Maine – one of the five New England manufacturing facilities that New Balance owns and operates. The combination of the two makes the Levi’s® x New Balance 1300 a must-have, authentically American sneaker.
Other details include orange accents, including a Levi’s® Orange Tab on the outside left foot, a White Oak woven label on the shoe tongue, and a special hangtag with a “Levi’s® for feet” logo, inspired by graphics from the New Balance and Levi’s® archives. The Levi’s® x New Balance sneaks also come in a special edition Levi’s® for feet and New Balance® orange and tan collector’s box. And, though the collaboration with New Balance will be ongoing, the Levi’s® x New Balance 1300 will be released in a limited supply. Which makes them a guarantee to be the most coveted sneaker of the season.
“We are excited to bring two iconic American brands together that share the same quality and craftmanship values,” said Joe Grondin, New Balance Collaboration Manager. “We are the first footwear brand to utilize Levi’s® ‘orange tab’ label, bringing brand fans a fashion forward silhouette that is brought to life through a unique product story.”
Levi’s® x New Balance 1300 Sneaker
- Proudly Made in USA
- Featuring authentic deadstock Cone Mills White Oak
XX52 Denim, orange tab, and archival ‘Levi’s for feet’
- Celebrating 35 years of New Balance’s iconic 1300 model
- Available at New Balance Canal Walk, Shelflife and X-trend Sandton City from March 26th, 2020
Want more info? Drop us a line at: Sinothando Malangeni, firstname.lastname@example.org
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2017 reported worldwide sales of $4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.